Financialize.com Operators Kevin Dufficy and Allison Skinner Added to Blacklist

Financialize.com and its associated brand FinAuction have been flagged across multiple platforms for operating a fake lead generation scheme that targets financial advisors and insurance professionals. The operators behind this scheme, Kevin Dufficy and Allison Skinner, carry a documented history of spam, consumer fraud, and unlicensed solicitation that spans multiple companies and several years.

This warning references the original exposure published by Hucksters.net at hucksters.net/domain/financialize-com/, which identified both individuals through open-source intelligence (OSINT) research and linked them to a network of deceptive marketing operations.

Who Is Kevin Dufficy?

Kevin Dufficy serves as the owner, CEO, and Managing Director of FinAuction.com LLC, which also operates under the name Financialize.com LLC. The company was registered as a Delaware limited liability company in March 2013. Dufficy ran the operation out of Larkspur, California, with a reported workforce of approximately 12 employees.

In February 2023, the New Jersey Department of Banking and Insurance (NJDOBI) issued an Order to Show Cause (E23-06) against Kevin Dufficy and FinAuction.com LLC, also known as Financialize.com LLC. The order cited unlicensed solicitation of annuity leads and insurance business through websites including Annuity.com, Annuities.com, and InfoInvestments.com. Dufficy was never licensed as an insurance producer in New Jersey or any other state, yet his operation actively advertised and solicited annuity clients and failed to identify underwriters in advertisements, violating both the New Jersey Producer Act and Fraud Act.

A Consent Order (E23-37) was finalized on October 16, 2023, imposing fines totaling $13,150: $10,000 for Producer Act violations, $3,000 for Fraud Act violations, and a $150 fraud surcharge. This enforcement action represents one of the clearest official confirmations of wrongdoing tied directly to Kevin Dufficy and the Financialize.com operation.

Who Is Allison Skinner?

Allison Skinner is identified alongside Kevin Dufficy as a core associate of the Financialize.com and FinAuction network. Hucksters.net labels both individuals as “Entrepreneur, Fraudster, Spammer” based on their documented conduct across multiple business ventures. Skinner’s involvement spans the same interconnected web of fraudulent lead generation operations, fake domain names, and spam campaigns attributed to Dufficy.

The pair share a history rooted in prior ventures, including Bay Harbor Marketing and AdEx Media, operations that generated hundreds of government complaints for fraud and spam before the two pivoted to their current scheme under the Financialize.com and FinAuction brands.

The Financialize.com and FinAuction Scam Explained

The scheme operated by Kevin Dufficy and Allison Skinner centers on selling fraudulent financial leads to paying clients, primarily financial advisors and insurance agents. Consumers were directed to websites such as Annuity.com, Annuities.com, and InfoInvestments.com, where they were prompted to input personal information under the premise of receiving comparison reports about annuities and retirement products.

That consumer data was then packaged and sold as verified “leads” to financial professionals. In reality, the leads were fabricated or gathered through deceptive means, leaving purchasing advisors with unresponsive contacts who never knowingly opted in. This bait-and-switch model is a recognized violation of FTC guidelines on lead generation and the CAN-SPAM Act.

To generate these leads in volume, Dufficy and Skinner’s operation relied on illegal spam campaigns. According to Hucksters.net’s OSINT research, the pair used fake domain names and aliases to send unsolicited commercial email to thousands of U.S. companies, in direct violation of federal anti-spam law.

Connected Companies and Known Aliases

Kevin Dufficy and Allison Skinner have operated under or alongside the following entities:

  • Financialize.com LLC (also listed as Financialize.com on BBB under Gilbert, Arizona)
  • FinAuction.com LLC (Delaware LLC, operated out of Larkspur, California)
  • Bay Harbor Marketing (acquired by AdEx Media in 2008; source of prior fraud and spam complaints)
  • AdEx Media (associated with Scott Rewick; linked to mass spamming and consumer harassment)
  • Norwest Industries (cited in Hucksters.net’s OSINT profile for both individuals)
  • Mass Marketing Solutions (massmarketingsolutions.net; flagged on Hucksters.net as a connected operation)
  • Annuity.com, Annuities.com, InfoInvestments.com (lead capture websites operated by FinAuction.com/Financialize.com)

The use of multiple brand names and domain aliases is a deliberate tactic to obscure accountability and evade enforcement actions tied to any single entity.

Prior History: Bay Harbor Marketing and AdEx Media

Before launching Financialize.com and FinAuction, Kevin Dufficy and Allison Skinner built their reputation in consumer fraud through Bay Harbor Marketing. Bay Harbor Marketing was acquired by AdEx Media in 2008, and the combined operation drew hundreds of government complaints for illegal spamming and aggressive harassment of companies. Scott Rewick, identified as CEO of AdEx Media, is separately accused of expanding the consumer fraud enterprise.

Rather than exit the industry after accumulating that complaint history, Dufficy and Skinner rebranded under Financialize.com and FinAuction to continue the same pattern of deceptive lead sales and spam-driven marketing. This deliberate serial rebranding is a hallmark tactic of chronic fraudsters seeking to outrun their complaint trails.

Regulatory Actions and Government Enforcement

The New Jersey NJDOBI enforcement action against Kevin Dufficy and Financialize.com LLC stands as confirmed, documented regulatory action. The NJDOBI’s Order to Show Cause (E23-06, February 2023) and the subsequent Consent Order (E23-37, October 2023) are public record, confirming that Dufficy’s operation solicited insurance and annuity business in New Jersey without a license and in violation of the state’s Fraud Act.

The FTC has pursued similar lead generation operations under the FTC Act, the Telemarketing Sales Rule, and CAN-SPAM. In comparable cases, agencies have secured consent orders banning robocalls, imposing multi-million dollar penalties, and shutting down operations outright. Victims of Financialize.com and FinAuction are strongly encouraged to file a complaint at ReportFraud.ftc.gov and to contact the FTC Consumer Response Center at 1-877-FTC-HELP.

Red Flags for Financial Professionals

Financial advisors and insurance agents should treat any lead offer from Financialize.com or FinAuction as a serious red flag. Leads sold through this operation were collected via deceptive websites and spam, meaning prospects did not knowingly opt in. Purchasing these leads exposes advisors to wasted marketing spend, potential compliance violations under FINRA and state insurance regulations, and reputational damage from calling consumers who never requested contact.

The FTC’s guidance on lead generation bait-and-switch schemes directly describes the type of operation run by Dufficy and Skinner. Any vendor offering high volumes of annuity or financial leads at low cost, without transparent opt-in documentation, warrants immediate scrutiny.

How to Report Kevin Dufficy, Allison Skinner, and Financialize.com

If you have been targeted, spammed, or defrauded by Financialize.com, FinAuction, Kevin Dufficy, or Allison Skinner, report the activity through the following channels:

  • FTC: ReportFraud.ftc.gov
  • FTC Helpline: 1-877-FTC-HELP (1-877-382-4357)
  • Your state’s Department of Insurance (especially if you are a licensed producer who purchased leads)
  • FBI Internet Crime Complaint Center (IC3): ic3.gov
  • BBB Scam Tracker: bbb.org/scamtracker

The original Hucksters.net exposure of Financialize.com can be read in full at hucksters.net/domain/financialize-com/. Additional profiles on the associated individuals are available at hucksters.net/person/kevin-dufficy/ and hucksters.net/person/allison-skinner/.

Summary

Kevin Dufficy and Allison Skinner have operated a serial fraud network across multiple company names, including Bay Harbor Marketing, AdEx Media, FinAuction.com, and Financialize.com. Their operation has drawn documented regulatory action from the New Jersey Department of Banking and Insurance, generated hundreds of government complaints, and been exposed through OSINT research on Hucksters.net.

Financialize.com and FinAuction belong on every blacklist maintained by financial professionals, marketing compliance teams, and consumer protection advocates. Avoid all contact with these entities, do not purchase leads from Kevin Dufficy or Allison Skinner, and report any solicitations to the FTC immediately.